So I self-published nearly three months ago with a 46-page short story, followed up six weeks later with a 40-page short story. I am still feeling my way around in the dark and trying to make connections. Build a brand, find time to write, edit, etc… you know what I’m saying – nothing I haven’t said before.

So the difficulties of self-publishing are evident. Who buys the work of a self-published author? Well, initially it is friends and family, certainly with book one. Whether they like your style of writing and assuming you haven’t written a pile of crock determines whether they move onto book two. Yes, they buy at first because they know you but they don’t have to leave a review. Assuming you know they bought it, they can if so inclined make up a million and one excuses as to why they haven’t left one. The best one and also the one that has the ring of truth is finding the time in our hectic schedules to do it.

This post isn’t about whether they left a review or didn’t, I appreciate that they supported me enough to buy it. The review is the part that boosts my flagging confidence when all the hard work doesn’t seem to be paying off.

I discovered this week that I had two reviews left for me that were taken down by Amazon, actually they didn’t appear. One was by a friend – she preferred book two and wished to leave a review for this one. My sister also left a review. I contact Amazon to ask why these reviews hadn’t surfaced, and they told me it was because the reviewers knew me! (I know exclamation marks should be used sparingly, and I will try to limit it to just this one.)

I know Amazon want to try to maintain the authenticity of reviews. But when someone has purchased a copy of this book, regardless whether they know the author or not they surely have the right as a customer to leave a review. It doesn’t mean their review is fake, or biased. I could understand this when someone leaves a review without it being a verified purchase.

Come on Amazon be fair, until an independent author has established themselves the majority of their reviews will be by people who know them. As they network they will make online friends within the writing community, do these reviews also count as being unacceptable? Trying to get noticed out there is hard enough without silly rules to make it harder. Amazon I have brought new customers your way, ones that otherwise would not have made that purchase. I know the sales that I have generated, the 30% you take is a mere drop in the ocean to you. If you add the sales of all the Indie authors around the world together and consider their fan base then these “friends and family members” are bringing you in a sizeable revenue.

Each sale I make and each review I receive brings a smile to my face and makes the process worthwhile. So come on Amazon please don’t deny my right to these reviews and the customer’s right to leave them.

I have been playing around with the idea of authors helping each other ever since I embarked on my second full-time job at the beginning of January. Self-published author with no contacts, no experience in marketing, in fact, no one but myself to do everything that needs doing.
I have had some advice from some kind, helpful authors who have already trodden the well-worn path. I have joined many groups on Facebook and Google+ some of which I have enjoyed being part of or reading comments on even though pressed for time. There are wonderful review groups, groups to chat about what you have read and all things book. On some of these groups, you can’t share links to your work, or you can occasionally share and understandably so. These groups are about so much more. Are we really trying to sell to each other though? Is another author our main target audience? Yes, of course, authors read, it is part of the job description but do they want to be inundated with links to other authors books?
I have approached reviewers, some of whom have kindly left me a review; some haven’t responded as they have a backload of requests. Some have put me on their lists and for all of those I am grateful. Despite the many hours spent finding reviewers, doing the social media rounds and trying to come up with visually pleasing boards to advertise my books I am still struggling to get noticed. Of course, it is only early days, and I certainly wasn’t expecting to make my fortune but I do need to do something. I need to engage my creativity to find a solution for the struggle to spread the word, not only for me but other authors too.
I had an idea before of authors buying and reviewing each other’s work (not new or original, not claiming to have come up with a revolutionary concept) on a scale that they find acceptable. But it would seem that this isn’t necessarily the way forward. It is hard to be critical of another’s work, and some authors don’t reciprocate.
So I have adapted the idea somewhat and have set up a Facebook group. The idea is that you post a link to your book(s) and then share someone else’s link on Facebook, Twitter or any other form of social media that you wish to use. The one you choose may not be a genre that you read personally. You have a wide range of friends, who will have varying tastes in books. They may enjoy having access to books that otherwise may not be brought to their attention, especially those of a self-published, indie author.
I don’t suggest you share every link by every author; you will lose Facebook friends rapidly if you do that. Just as you share theirs, they will share yours. The novel, short story, novella that you poured your heart and soul into will have the opportunity to reach a wider following.
Come and join us, help the little group grow and hopefully take your writing to a whole new audience.

https://www.facebook.com/groups/341146252745068/

Spring is on the way, the daffodils and crocuses have started to spring from the dark soil reaching their petals and leaves towards the sunlight. The greyness of winter is starting to recede as the colours of spring cascade all around us like a kaleidoscope. The sun’s warm rays touch our skin as we peel back the layers of clothing that have shrouded us. As though by magic people have started to appear out on the streets, lingering to talk instead of racing back home to escape the cold. The upward tilt of lips are visible, washing is starting to appear on clothes lines, the joyful sound of children’s laughter as they’re allowed to play outside once again.

It hasn’t been a particularly harsh winter, but it is great to know that the worst of it is behind us; although we will still have some cold, some wet and some grey days ahead. The mornings and evenings are getting lighter and getting a glimpse of blue skies, and the sun makes everyone happier.

The tree outside my window is still bare and barren; the green buds haven’t started to form yet. That will be the next thing to look forward to as the abundance of leaves burst out all over the spindly branches until it is covered breaking up the drab concrete building that forms its backdrop.

It will be time soon to head out with notepad and pen, find a beautiful spot and fill the pages with words in the old-fashioned way. Instead of cooped up inside, with blanket and laptop, eyes straining from too many hours in front of the screen. There will also be fewer distractions, no temptation to flick between social media pages in between writing. So once again my writing will enter a new phase; my right hand will ache after a satisfactory writing session. I will breathe that sigh of relief in the warm, clean air smiling at the unrivalled beauty of nature. It’s funny I never get quite the same feeling after a successful writing session on the laptop as I do when I use pen and paper.

Certainly a reason to smile.

So what I am learning is that reviews are the way to get your self-published books noticed. To all those people who read a book whether because they bought it to support a friend, relative or because someone recommended it to you: if you enjoyed it please let other people know, you can do that by telling your colleague at work who likes to read or your best friend’s,cousin’s, auntie but a key factor especially for self-published authors is for that review to be posted online. If you bought it via Amazon you could leave it on Amazon, in fact, you could post on there even if you didn’t buy it. You just add that it was an ARC (Advanced Reader’s Copy) given to you in exchange for an unbiased review. Or you can post on Goodreads, if you are feeling very generous you can type up the review on Amazon, copy & paste it into Goodreads.

We all like praise and knowing that what we are doing is appreciated by others, authors are no exception in this; we’ve poured a whole lot of ourselves into this and to know that people have enjoyed it is great. Constructive criticism doesn’t hurt either but if you have nothing good to say about a book then not leaving a review is the kindest thing you can do. Not only does this review serve the purpose of bringing a smile to the face of the struggling, overworked, underpaid author but it also lets other people know that it is worth a read. If you enjoyed so might they. They may never have heard of this author, but the glowing terms in which you referred to this book may make them read the sample, then with any luck they will be hooked and want to read on.

Not only are the reviews of family, friends, friends of friends important but authors also need to court the attention of reviewers. People who receive ARC in exchange for an honest review. These reviewers may have followers, people who respect their opinions who will buy books on their say so. They may have an Amazon rating, for example, top 1000, top 500, etc…

So the part-time career I embarked upon when I self-published my first short story has grown into this monster of epic proportions. It now transpires that I have two full-time jobs, one I get paid well (ish) for and the other I do for the love of writing and the hope that one day I may achieve a living from it. If this life were a script for my next book, I might even write myself a fortune for my hard work. So if I were not out at the moment, needing to ride my scooter home, I would raise a glass of wine and toast “To the love of writing.”

Last Saturday, Valentine’s Day I released short story number two onto the self-publishing market. The one thing I have learned is that time is no longer my own. I have turned into a social media addict, not through choice through necessity. I jump from one site to another not sure if what I am doing is truly being productive, whether any of these things makes any difference at all. Whether the people who see it will be tempted to do more than like, favourite, re-tweet. Promoting is a full-time job and yet I already have one of those. Writing is my passion, but promoting seems to take up more of my time than putting pen to paper or fingers to keyboard filling those blank pages with words. I find myself in company still tweeting, still checking Facebook, Goodreads etc…posting comments and statuses hoping to get that extra sale, maybe find the reader who will write a review that will attract a wider audience.

I read avidly any advice about what to do or try next, appreciating the advice of those who have done this before. The nice thing that has resulted from this, aside from people reading and enjoying my stories, is the connections I have made with other authors in this time, the shared experiences. It is a consolation to know that I am not the only person out there doing this…makes it slightly less lonely. It also makes me seem slightly less mad!

The first thing I learnt after self-publishing my short story was that I hadn’t worked out how to get my short story out there. I had been so busy focusing on the writing that I didn’t make time for anything else. The last three weeks have been a steep learning curve during which time I have started to focus on social media and trying to make a brand for myself. I have connected with groups, some more than others and found that it is something I have enjoyed. I went from 69 Twitter followers to 564, but that doesn’t necessarily equate to sales. I have a website that is growing which I am quietly pleased about. I have set up on WriteHere, Google+, Goodreads and Amazon Author. I have learned to do visual displays, PowerPoint videos and pictures. I will never set the world alight with them, but they do get noticed.

I have been bombarded with private messages desperately begging me to click a link, buy a book or whatever else, and I have to say that desperation is off-putting. I can only hope my posts don’t come across that way. I have also linked up with some genuinely nice people who have shared their experiences and tips and with whom I too have shared mine.

Everyone has said how fast this month is going but for me these three weeks have been rather surreal. It feels as though it was six months ago that I realised “As Dreams Are Made On.”, but maybe that is because I have been so busy.

I would like to reiterate the need to thank all the people who have supported me; whether that be because, they bought a copy, read, reviewed, shared it or just sent me encouraging words. I have to say that I hadn’t realised how much of an ask it is to get someone you know to read and review your book. I would appreciate honest feedback though, positives on Amazon and Goodreads please and anything else in Private Message.

I have, when time allows, been working on short story number two, “A Lifetime or a Season.” I have a better idea now of what to expect and what I need to focus on.

Anyone who thinks that writing is easy, think again. You do it because you love it, but it is like any other job. There are aspects you dislike, bits you would rather not do, times that you have to push yourself out of your comfort zone. People who you may not wish to have interaction with and those that it is a pleasure to communicate with.

So if anyone is reading this is an aspiring author who may tread a similar path I would advise them to build their networks first. Enjoy the process, it is, after all, a means to the end, and the end is your dream. Get someone to read over your work, someone who can be objective, make it clear you won’t be hurt by constructive criticism, better from them than when you publish. Description is great, being overly descriptive bores the audience. Describing the same things in two different ways is just showing off our knowledge of words it does nothing for the story.
Feedback I had from a good source:
I had written something like “pulled into the horror of a nightmare.”
Don’t treat the reader as though they are stupid, they know the definition of a nightmare, so the word horror is surplus to requirements.
If you can’t get someone to do it, then try to do it as objectively as you can, trying to change hats and be an editor, not an author.
As in all things, sincerity and honesty come across even in the widest arena we have which is the internet. We are lucky to have these tools at our disposal nowadays. If you have a low day, allow it, pick yourself up, dust yourself off and continue on with renewed vigour the next day.